- Who was responsible for the marketing of LA Noire?
Viral marketing – LA Times and Facebook
Guerilla- Lick creative campaign
- List all methods of marketing used to promote the game – consider viral and guerilla marketing techniques as well as more traditional methods.
Facebook
Twitter
Youtube
Fan Forums
Posters
Mock up newspaper covers
Gamer magazines
TV adverts
- When were the trailers released for the game? List dates and analyse what was shown in the trailers.
The trailers were released a long time after each other; this was to create desire creation. Making the consumer want the game more by drip-feeding them content of the game.
- Give examples of how synergy was used to promote the game.
The game and the soundtrack were released on the same day; this gave the game double the publicity. This gave Rockstar two different ways of promoting the game.
Gameplay “Orientation” Trailer and cover of PS3 Magazine – both released FEB 2011
- Were there any particular deals struck between Rockstar and the platforms?
Rockstar gave Sony an exclusivity deal with Playstation, but then backed out as they wanted the game to be available on all platforms. This was so they could get bigger revenue from the game.
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- How were British audiences targeted in the marketing of the game?
Metro newspaper
Lick creative marketing
Pre-order game at British outlets, get DLC
- How have Rockstar maximized their potential revenue streams?
Extra DLC
Merchandise
CD’s
- How can you access/purchase the game?
Amazon
Play.com
Game
Zavvi
- What are the implications of gatekeeping for the target audience?
- PEGI
- BBFC
- ERSB (America)
- Parents
- Once you have purchased the game how have Rockstar maintained the desire creation?
Extra DLC; Guns, clothing, Stories
Fan Forums
Second Trailer. This is a lot shorter than the initial trailer, this is to make the consumers want the product.
Third Trailer. This focuses more on the action of the game, this is a marketing technique to build excitement around the game.
Official Uk TV advert, this is close to the release of the game so the advertising steps up, showing more of the game footage.
