Immersive - Getting more involved into the game (HD Graphics, face detection)
Interactive - What can the gamer do to stay interested? ( Examine evidence, suspects, write in Phelps' notebook)
Revenue streams- Different ways of making money from a product ( DLC, Merchandise)
Vertical integration - Taking complete control of smaller companies and making them work under your name.
Ratings, Gatekeeping - Making sure that the game is given the correct rating so that the content is suitable for the age ange. (PEGI, ERSB)
Media convergence - Doing more than one thing on the same product. ( Share achievements , Facebook, Twitter)
Technological convergence - Bein able to do multiple things on one product that once needed several products. (Blue- ray, Music, internet are all available on the xbox and ps3)
Synergy - Two different things promoting the same product at the same time (Game and soundtrack out at the same time)
Guerilla Marketing - Low cost unconventional (Posters, Mock up front covers for newspapers)
Viral Marketing - Word of mouth online (Facebook, Twitter, Fan forums)
Desire creation - Building excitement over a product drip feeding content to the consumers. DLC available if the game is pre-ordered.
Oligopoly - An industry dominated by a few major companies (Sony, Nintendo, Microsoft)
